IRE BURNT-BRICK FACTORY SEEKS TO BRAND FUOYE

The management of Ire burnt-brick industry paid a courtesy visit to the Vice chancellor on Friday May 22, 2015 to present samples of the products to the university community. It was disclosed by the management team of the factory that the company has just been resuscitated after a long lay-off. The presentation event which took place in the Vice chancellor's conference room had in attendance the representative of the vice chancellor Engr. Adebayo who is also the head of physical planning unit of the

university, the university's acting registrar, Mr D Adeyamo, the special assistant to the Vice Chancellor Mr G.A Mbakama and a team from Ire clay led by Mr. Biodun Adedeji.

In his opening speech, Mr. Adedeji reminded his audience that the company was founded in 1981 to produce burnt bricks that can be used to build houses from the foundation up to the roof but in 1998 it was shut down. In 1991, the government sought the collaboration of private sector investors and this led to the involvement of Oodua investment group that came on board to revamp the company. It later went down again in 1998. The moribund company has just been revived once again and the first batch of its products is what was brought to showcase at the university. Consequently, the management of Ire clay factory decided to propose the branding of future buildings of the university with the burnt bricks. He described the bricks as being stronger than the regular blocks used in construction and equally cost effective. He proposed to the university the use of the factory as a Research & Development centre in the nearest future.

The acting Registrar while reacting to the opening speech from Mr. Adedeji reminded him about the cooperate brand of the university which is lemon green and gold color. (the bricks are predominantly red). He expressed fears that the colour of the burnt bricks would conflict with the corporate profile of the university.

He also talked about the due process that the university operates by via the directorate of procurement, promising that management of the university would look into their proposal. Engr. Adebayo also wanted to know whether the bricks can be painted into the university's colors. She also asked about the strength of the bricks.

Responding, Mr. Adedeji said the bricks were burnt at a high temperature (9500c) hence, they are very strong. He also said the bricks can be painted on the threading where the cement joins two bricks together with the university's colors.