Department of Public Relations

Welcome to the Department of Crop Science and Horticulture at the Federal University Oye-Ekiti. We are dedicated to advancing sustainable crop production and horticultural innovation through cutting-edge research and practical training. Our programmes equip students with skills to address food security challenges, climate resilience, and high-value agriculture using modern technologies like precision farming and biotechnology. Join us in shaping a future where agriculture drives economic growth, environmental stewardship, and global competitiveness. We foster excellence, creativity, and impactful contributions to society.

Message from HOD

Dr Adebayo J JAMES Ag Head of Department Department of Public Relations
Dr. Adebayo J. JAMES

Ag. Head of Department, Department of Public Relations

About the Programme

The B.Agric. in Crop Science and Horticulture integrates foundational sciences with advanced applications in crop physiology, genetics, pest management, and horticultural systems. Students engage in hands-on fieldwork, greenhouse experiments, and digital tools for crop monitoring. The curriculum emphasises resilient varieties, organic practices, and post-harvest technologies to enhance productivity and sustainability. Graduates emerge prepared for roles in agribusiness, research institutions, and international development.

Programme Philosophy

The programme is grounded in the belief that crop science and horticulture are pivotal to achieving food sovereignty and ecological balance in a changing climate. It combines scientific rigour with entrepreneurial mindset, preparing graduates to apply advanced technologies such as GIS mapping, drone-assisted farming, and genomic breeding. We emphasise ethical practices, community impact, and global partnerships to foster professionals who contribute to national development and international agricultural agendas.

Mission of the Department

To produce innovative graduates and conduct transformative research in crop science and horticulture for sustainable food systems and environmental health.

Vision of the Department

To be a globally recognised leader in crop and horticultural sciences, driving agricultural innovation and resilience through excellence in education and research.

Admission Requirements and Programme Courses

Admission into this programme and the structure of its courses are governed by approved academic standards and institutional accreditation requirements. Comprehensive details on admission procedures and requirements, course registration, course titles, course descriptions, credit units, prerequisites, and progression criteria are clearly outlined in the Faculty Handbook/Prospectus. Prospective and enrolled students are strongly advised to consult the Faculty Handbook for authoritative information on:
🌾Comprehensive course listings
🌾Programme structure and duration
🌾Graduation and progression requirements
🌾Academic regulations and policies
The Faculty Handbook serves as the official and definitive reference for all programme-related academic information and is periodically reviewed to ensure alignment with University regulations and relevant accrediting bodies.

💻Department of Public Relations Career Opportunities

Upon successful completion of the degree programme, graduates are equipped with the knowledge, practical skills, and professional competencies required for employment across both the public and private sectors. The programme also provides a strong foundation for self-employment and enterprise development, enabling graduates to pursue careers in roles such as:
✔Public Relations Officer
✔Corporate Communications Manager
✔Media Relations and Press Officer
✔Brand and Reputation Management Executive
✔Crisis Communication Specialist
✔Public Affairs and Government Relations Officer
✔Digital Public Relations and Content Strategist
✔Communications Consultant
✔Corporate Social Responsibility (CSR) Manager
✔Public Relations and Communications Consultancy Entrepreneur

Dept. Contact Info.

Department Phone No

080 0000 00 00

Department Email:

Location and Business Hours

Fed. Univ. Oye Campus

Program Courses and Credit Unit

Core Required Courses for all majors:

Year One : 100 Level Public Relations CCMAS
First Semester
COURSE CODE                                      COURSE TITLEUNITS
CMS101Introduction to Human Communication2
PRS101Introduction to Environment of the Public Relations2
FUOYE-PRS103English for Media Studies 2
FUOYE-PRS105Traditional African Communication Systems2
GST101Communication in English I2
GST103Use of Library and ICT2
ENT101Introduction to Entrepreneurial Skill Development1
SOC111Sociology of Mass Communication2
POL101Introduction to Political Science 2
PSY101Introduction to Psychology2
SOC101Introduction to Sociology2
PCS105Introduction to Conflict Resolution Processes3
ENG101A Survey of the English Language3
THA103Beginning Theatre Design and Technology2
ENG103Spoken English (Practical)3
LIN103Introduction to General Phonetics3
HIS107Development and Practice of Diplomacy3
TOTAL 17/19
Second Semester
COURSE CODE                                     COURSE TITLEUNITS
CMS102Writing for the Media2
PRS102History of Public Relations2
FUOYE-PRS104Human Relations in Public Relations2
PRS106Introduction to Communication Technologies2
GST102Communication in English II2
GST104Nigerian Peoples and Culture2
ENT102Evaluation of Business Concepts and Opportunities1
POL102Structures and Organisation of Government2
SOC104Introduction to African Society and Culture 2
PCS102Principles of Conflict Management2
POL104Introduction to African Politics2
PSY102Determinants of Behaviour2
ENG102Introduction to English Grammar3
THA108Introduction to Acting 3
PHL102Arguments and Critical Thinking2
THA110Introduction to Dance2
HIS11OIntroduction to International Relations3
TOTAL 17/18
First Semester
COURSE CODE                             COURSE TITLEUNITS
CMS201History of Nigerian Media2
PRS201Principle of Public Relations2
PRS203Digital and Social Media for Public Relations2
PRS205Protocol and Events Management2
PRS207Marketing and Advertising in Public Relations2
PRS209Public Relations in a Multi-Cultural Society2
FUOYE-PRS211 Scenario Planning 2
FUOYE-PRS213Customer Service and Relations2
GST201Philosophy, Logic & Human Existence 2
GST203Government, Society & Economy0
GST205Feasibility Plan and Investment Decision Making2
FUOYE-ADV115Affiliate Marketing 2
FUOYE-STC105Organizational Communication2
FUOYE-ADV219Receptive and Expressive Communication2
TOTAL 22/23
Second Semester
COURSE CODE                                COURSE TITLEUNITS
PRS202Media Relations2
PRS204Writing for Public Relations2
PRS206Public Relations and Society2
FUOYE-PRS208Reputation Management 2
FUOYE-PRS210Leadership in PR Consultancy2
FUOYE-PRS212Destination Experience in Public Relations2
GST202Peace and Conflict resolution2
GST204Communication in French0
GST206Human Resource Management & Organizational Behavior2
FUOYE-STC214Strategic communication campaign3
FUOYE-ADV216Social Media Strategies2
FUOYE-IMS218Web-Based Media Planning 3
TOTAL 18/19
First Semester
COURSE CODECOURSE TITLEUNITS
CMS301Theories of Communication2
CMS303Data Analysis in Communication Research2
PRS301Public Relations Research3
PRS303Brand Communication2
PRS305Financial Public Relations2
PRS307Stakeholders and Community Relations2
PRS309Media and Communication Planning and Strategy3
FUOYE-PRS311Media Monitoring and Evaluation in Public Relations2
DCS303Development Communication Strategies 2
JMS305Multimedia and Online Journalism2
IMS323Digital Audio & Video System Technology 2
TOTAL 20
Second Semester
COURSE CODE                                           COURSE TITLEUNITS
CMS302Foundation of Communication Research2
FUOYE-PRS302Practical Production in Protocol and Events Management3
PRS304Corporate Social Responsibility2
PRS306Crisis Communication2
PRS308PR for Business Organizations: Business writing & presentation skills3
PRS310Political Communication2
FUOYE-JMS312New Media Applications in Journalism Practice3
BCJ308Techniques of Radio News writing, Reporting and Production 2
FUOYE-STC304Strategic communication and social media3
TOTAL 19/20
First Semester
COURSE CODE                       COURSE TITLEUNITS
CMS401International Communication2
PRS401Public Relations Campaign Planning and Execution3
PRS403Mass Media Law2
PRS405Entrepreneurship in Public Relations3
PRS407Comparative Public Relations Systems2
FUOYE-PRS409pUBlic Relations Production Techniques (Multimedia/Interactive)2
PRS411Practical Production in Public Relations3
PRS413SIWES3
FUOYE-PRS415Interpersonal Skills for Public Relations Practice2
FUOYE-PRS417Economic and Social Issues in Public Relations 2
TOTAL 22
Second Semester
COURSE CODE                                    COURSE TITLEUNITS
CMS402Communication and Society2
PRS402International Public Relations2
PRS404Propaganda and Mind Management2
PRS406Mass Media Ethics2
FUOYE-PRS408Advanced Strategies for Public relations2
PRS410Public Relations Law2
FUOYE-PRS412Transformative Leadership and Governance2
PRS414Final Year Research Project6
FUOYE-PRS416Government Public Relations Practice2
FUOYE-PRS418Public Relations for Non-Commercial Organisation2
PRS420Public Relations Media2
TOTAL 22

Department Staff Members

Dr. Olufemi Olaitan

Assistant Professor

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